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Newborn photography has become increasingly popular in recent years, with more and more parents wanting to capture the early days of their child’s life.

The demand for newborn photography has been steadily increasing due to the following factors:

Social Media:

Social media platforms like Instagram and Facebook have made it easier for parents to share their baby's photos with friends and family. This has increased the desire for high-quality, professional-looking images.

Baby Boom:

There has been a recent baby boom, with many young couples starting families. This has resulted in an increased demand for newborn photography services.

Emotional Appeal:

Newborn photography is a way for parents to capture the precious moments of their child's early days. These photos can be cherished for years to come and are often displayed in family albums or on the walls of homes.


More and more photographers are specializing in newborn photography, offering unique and creative ways to capture these precious moments. This has helped to fuel the demand for this type of photography.

Overall, the demand for newborn photography is expected to continue to grow as more parents look to capture the early days of their child’s life in a beautiful and professional way.

What is Newborn Photography ?

Newborn photography is a type of photography that captures the first few days or weeks of a newborn baby’s life. The aim is to create beautiful, artistic, and timeless images that showcase the delicate and precious nature of a newborn baby.

Newborn photography sessions typically take place within the first 14 days of the baby’s life, as this is when babies are sleepier, more cooperative, and can be posed in a variety of ways. The photographs often feature the baby in various poses and settings, such as in baskets, on blankets, or with props like hats, headbands, or stuffed animals.

Newborn photographers often use a combination of natural light and studio lighting to create a soft and flattering atmosphere. They also work with parents to select the best outfits and accessories for the baby and may provide guidance on posing and positioning.

Overall, newborn photography is a beautiful way for parents to capture the early days of their baby’s life and create memories that will last a lifetime.

Gaining an Edge Through Quality Newborn Photography

Quality newborn photography can give photographers an edge in the competitive photography market. 

Here are some ways that it can help:


High-quality newborn photography can differentiate a photographer from the competition. By offering unique and artistic images, photographers can stand out from others and attract more clients.


Satisfied clients are likely to refer their photographer to others. Quality newborn photography can lead to positive word-of-mouth referrals, which can bring in more business.

Repeat Business:

Quality newborn photography can lead to repeat business from the same clients. As families grow and have more children, they may want to return to the same photographer for more sessions.

Brand Image:

A photographer's brand image can be enhanced by offering quality newborn photography. This can lead to an increase in perceived value and trust from clients.

Premium Pricing:

Quality newborn photography can command premium pricing, allowing photographers to earn higher profits and reinvest in their business.

Overall, quality newborn photography can be a powerful tool for photographers to gain an edge in the competitive photography market and build a successful business.

Types of Newborn Photography Every Brand Should Have

There are several types of newborn photography that every brand should have to showcase their expertise and versatility in capturing these special moments.

Here are some of the most common types:

Posed Newborn Photography:

This involves carefully posing the baby in various positions to capture the beauty and innocence of the newborn. These images often showcase the baby's tiny fingers and toes, as well as their delicate features.

Lifestyle New Born Photography:

This style captures the newborn in natural, everyday settings. It often involves photographing the baby with their parents or siblings in a relaxed and comfortable environment, such as in the family's home or in a nearby park.

Newborn Detail Photography:

These images focus on capturing the unique details of the baby, such as their eyelashes, fingers, and toes. These images often showcase the baby's tiny features and can be used to create stunning wall art.

Newborn Family Photography:

This style captures the newborn with their parents, siblings, and other family members. These images are often candid and aim to showcase the love and connection between family members.

Newborn composite photography:

This involves combining multiple images to create a unique and artistic final product. Composite images can showcase the baby in creative and imaginative ways, such as by placing the baby in a whimsical setting or adding special effects.

By offering a variety of newborn photography styles, photographers can cater to the unique preferences and needs of their clients and showcase their expertise in capturing these special moments.

8 Newborn Photography Best Practices

Tips You May Follow.

Here are eight best practices for newborn photography that

photographers can follow to create beautiful and safe images:

Schedule the session early:

Newborns are best photographed within the first 14 days of their life when they are sleepier and easier to pose.

Keep the baby safe:

Safety should be the top priority during newborn photography sessions. Use props and poses that are safe for the baby and always have a spotter or parent nearby.

Use a variety of poses:

Use a variety of poses to capture different angles and showcase the baby's unique features. Remember to always prioritize safety when posing.

Keep it simple:

Newborns are naturally beautiful and do not need elaborate sets or props to create stunning images. Keep the focus on the baby and their unique features.

Get up close:

Newborns have tiny details that are worth capturing. Get up close and personal to showcase their tiny fingers, toes, and eyelashes.

Use natural light:

Natural light is the most flattering for newborns. If you must use artificial light, use a softbox or diffuser to create a soft, natural-looking light.

Control the environment:

Newborns are sensitive to temperature, noise, and light. Control the environment to ensure the baby is comfortable and happy.

Communicate with the parents:

Communicate with the parents before and during the session to ensure their expectations are met and that they are comfortable with the process.

By following these best practices, photographers can create beautiful and safe newborn images that parents will cherish for a lifetime.

retouching is required after doing Newborn Photography?

What kind of retouching is required after doing Newborn Photography?

Retouching is an essential part of the newborn photography process. 

Here are some common types of retouching that are

required after doing newborn photography:

  • Skin Retouching: Newborns often have uneven skin tones, blemishes, and scratches that need to be corrected in post-processing. Skin retouching can help to create a smooth and even skin tone while retaining the baby’s natural features.
  • Color correction: Color correction is often required to ensure that the images are properly balanced and have a natural-looking color tone. This can involve adjusting the white balance, exposure, and contrast.
  • Background cleanup: Background cleanup can help to remove distracting elements from the image and create a clean and polished final product. This can involve removing wrinkles or creases from the background or removing unwanted objects from the frame.
  • Composite work: Composite work may be required to create more complex images, such as placing the baby in a specific environment or creating a themed image. This can involve combining multiple images or adding digital elements to the final product.
  • Eye enhancement: Eye enhancement can help to bring out the baby’s eyes and create a more engaging image. This can involve adjusting the brightness, contrast, and color of the eyes to create a more striking final product.


Overall, retouching is an important part of the newborn photography process that can help to create a polished and professional final product. It is important to use a light touch and retain the natural beauty of the baby in the images.

How to select a good retoucher to make the newborn more impressive?

Selecting a good retoucher is an important part of creating impressive newborn images.

Here are some tips to help you choose a good retoucher:

Check their portfolio:

Look for a retoucher with experience in newborn photography and check their portfolio to ensure their style matches your vision. Review their before-and-after examples to see if they have a good eye for detail and are able to create a natural-looking final product.

Look for a specialist:

Consider working with a retoucher who specializes in newborn photography. They will have a deep understanding of the nuances of newborn skin and be able to make subtle adjustments to create a polished final product.

Ask for references:

Ask the retoucher for references and reach out to previous clients to get a sense of their experience working with the retoucher. Ask about the quality of their work, their communication skills, and their ability to meet deadlines.

Communicate your vision:

When working with a retoucher, be clear about your vision for the final product. Provide examples of images you like and be specific about the adjustments you want to be made. A good retoucher will be able to collaborate with you to create a final product that meets your needs.

Consider the cost:

Retouching can be an expensive part of the newborn photography process. Consider the cost of the retouching service and ensure it fits within your budget.

By following these tips, you can select a good retoucher to create impressive newborn images that showcase the beauty and innocence of the newborn.

FAQ’s Newborn Photography

It’s best to schedule a newborn photography session within the first 14 days of the baby’s life, as this is when they are sleepier and easier to pose.

A newborn photography session typically lasts 2-4 hours to allow time for feeding, diaper changes, and posing.

Yes, parents and siblings can be included in newborn photography sessions. These images can help to create a special family memory.


Newborns are often photographed naked or in simple, comfortable outfits that don’t distract from their natural beauty.

Props such as blankets, wraps, hats, and headbands are commonly used in newborn photography to create a cozy and adorable atmosphere.

Photographers should prioritize safety during newborn photography sessions by using safe props, having a spotter or parent nearby, and always handling the baby with care.

Photographers may provide some props and outfits, but parents are often encouraged to bring their own as well to personalize the session.

It typically takes 2-3 weeks for photographers to edit and deliver the final images after a newborn photography session.

The number of images varies, but typically 20-40 images can be expected from a newborn photography session.

Parents should ensure the baby is well-fed and rested before the session and bring any necessary items, such as extra diapers, wipes, and a change of clothes. It’s also important to communicate with the photographer about any specific ideas or preferences for the session.